Pusha T Named Louis Vuitton's New House Ambassador
By Tony M. Centeno
July 8, 2024
Pusha T will serve as the newest House Ambassador for Louis Vuitton.
The French luxury fashion house announced its new partnership with the Virginia native on Monday, July 8. LV says Pusha T's nomination to the ambassadorship "underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe."
“His ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the Maison’s own dedication to unique expression across fashion and culture,” a press release said. "The Maison looks forward to this exciting collaborative journey ahead.”
The announcement shouldn't surprise loyal fans of the Clipse rapper. He's been involved with the revered fashion brand since his good friend Pharrell Williams took over as LV's Men's Creative Director. At Pharrell's debut Men’s Spring-Summer 2024 Show in Paris last year, Pusha T, born Terrence Thornton, and his brother Malice walked the runway and premiered an unreleased song, which is believed to be a response to Jim Jones. Push took a jab at Jones on the song after he criticized the "Diet Coke" rapper's position on Billboard's 50 Greatest Rappers of All Time list.
Pusha T became LV's House Ambassador a few weeks after he attended the brand's Men’s Spring-Summer 2025 Show during Fashion Week in Paris. Pharrell showed off his new collection to the tune of an unreleased song "Birds Don't Sing" by the Clipse and John Legend. The duo confirmed the song will appear on their first album together in 15 years in an interview with Vulture a day after the show.
Congratulations to Pusha T!